COLIN SMITH
CREATIVE & DESIGN
Art Direction and CONCEPTUAL Design for Unscripted. BT Sport’s Big, bold campaign kicking off the 2019/20 FOOTBALL Season.
![Bus-Stop-Billboard-MockUp-2-[Moura].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586615090220-FP8EUP9VKQYOK2PYTS33/Bus-Stop-Billboard-MockUp-2-%5BMoura%5D.jpg)
![Bus-Stop-Billboard-MockUp-2-[Auba].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586615089578-O3WE7I125ZAHYWS9W250/Bus-Stop-Billboard-MockUp-2-%5BAuba%5D.jpg)
![Bus-Stop-Billboard-MockUp-2-[Poch].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586615172582-Z5LC3P7A3R2KH9Z9U8JY/Bus-Stop-Billboard-MockUp-2-%5BPoch%5D.jpg)
![Bus-Stop-Billboard-MockUp-2-[TAA].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586615226794-HPDJKXXGI3T226BW9421/Bus-Stop-Billboard-MockUp-2-%5BTAA%5D.jpg)
![Bus-Stop-Billboard-MockUp-2-[Rashford].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586615174680-APE5WW25TK7WFZWL97W0/Bus-Stop-Billboard-MockUp-2-%5BRashford%5D.jpg)
![LYRS_013-[Klopp].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586614133747-1GB98U47T0IZAAEQSYYM/LYRS_013-%5BKlopp%5D.jpg)
![LYRS_013-[Auba].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586614130915-H8P07FIQAOVB7BXWDV3L/LYRS_013-%5BAuba%5D.jpg)
![LYRS_013-[Pep].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586614217076-50TCJ6PYCR5Z4ICTYSU9/LYRS_013-%5BPep%5D.jpg)
![LYRS_013-[Rashford].jpg](https://images.squarespace-cdn.com/content/v1/58029b763e00be5b9a97c452/1586614220253-GFET4IGA5XRCEDMM08UE/LYRS_013-%5BRashford%5D.jpg)
CASE STUDY
The Script of the Season. Big data takes on the beautiful game.
PRESS
BT Sport reveals you can't script football in campaign for new season
– Campaign MagazineBT Sport AI 'scripts' the next Premier League season to prove football is unpredictable
– The DrumBiggest brains in sports data' predict Premier League 2019/20 season - here's what will happen
– The TelegraphBT’s season predictor shows data leaves football bedevilled by details
– The Guardian