COLIN SMITH
CREATIVE & DESIGN
Under Armour x AJ - Always Ready 30”
Photography accompanying the filmed content was used on UA x JD social channels, and in JD stores.
The campaign was then used by JD to fulfil digital and OOH placements around Central London and Wembley in the run up to the Joshua Vs Povetkin fight in November 2018.
SkySports.com Homepage Takeover